How an Email Marketing Agency Can Boost Your Quarterly Sales
Are you looking for ways to increase your ROI on your email marketing? Do you want to find ways of boosting your customer loyalty with your brand? If so, then you need to hire an email marketing agency to generate more powerful results.
Doing so can help you boost your quarterly sales. They can implement their knowledge and expertise to make your target buyers feel the urgency. The agency can push your clients to take action, rather than moving your emails to the spam folder.
See below for an in-depth guide on how email marketing services can help you generate a higher return on your email strategies.
1. FOMO Implementation
For those of you that are unfamiliar with the term, “FOMO” stands for “Fear of Missing Out”, and it’s one of the biggest x-factors in email marketing today.
You have to remember, clients receive so many emails throughout the day. In fact, studies have shown that the average person receives 40 emails each day; you have to try and rise above the noise to get your message heard.
Are you doing anything that would entice a recipient to open your email instead of one from another company? If you can’t confidently answer “yes”, then there’s a problem.
Fortunately, an email marketing agency can be the solution. They know all of the best ways to install a fear of missing out into your target client’s heads, such as:
- Gathering testimonials from your clients to use in your email campaigns
- Creating flash sales to generate urgency and control consumer action (to exceed your quarterly sales goals)
- Setting firm call to actions and deadlines for deals
- Establishing clear reminders and promotions
- Using a tone that’s friendly, yet sets firm next steps for the client to follow
- A/B testing that generates real results.
If you’re tired of seeing a lack of results, now is the time to hire an email marketing agency and create repeat customers for your business.
2. Focus on Client Retention
There’s one monumental mistake that far too many companies make in their overall marketing strategies. They believe that they should always be focused on the next customer.
This mindset causes them to overlook the true cash cows in their quarterly sales: current clients. If you thought that new business was what made your company grow, think again.
Statistics show that repeat sales account for 50-percent or more of sales for online sales alone. If you’re always focused on generating new leads, you’re missing out on half of your sales each quarter. That will make it harder to hit your yearly goals.
Email marketing agencies realize the importance of building customer loyalty with your brand and will prioritize it in their email marketing campaigns. They’ll focus on different ways to provide value for your current clients and make them feel nurtured.
As a result, those customers are far more likely to purchase more of your products/services, as well as spread the word about your brand to others in their network. The more often you get a client to purchase from you, the more difficult it will be for them to ever veer away from your company.
3. Established Newsletters
Of course, if all you ever do is push a sale on your email campaigns, customers will unsubscribe from your email lists left and right. People don’t want to be sold; they want to build meaningful connections with your brand.
How can you help them strengthen that connection to your brand? With valuable information! How can you provide them with valuable information? Through a newsletter!
Newsletters are vitally important because they help establish your brand as the leading authority within your niche market. Customers will see the value of the direction and advice you’re giving to them for free (or at a low subscription cost).
This will also help you build your book of business. A newsletter will incentivize new leads to give you their email address, which you can then use to drive sales each quarter.
4. Consistent Communication
Have you ever subscribed to a newsletter and felt like the brand vanished before your eyes? Of course not! Why? Because you have a million different things to worry about each day. If the company stops sending you emails, they’ll slip your mind.
That’s why it’s important to establish a routine with your emails. It isn’t about pushing out content every day; it’s about pushing out meaningful content regularly.
Believe it or not, customers will come to expect your emails. They’ll look forward to spending time reading your newsletters once a week and soaking in the information you have for them.
5. Strategize Promotions
Envision this: with only a week or two left in the quarter, you need to find a way of ramping up sales to hit the quarterly sales goal. To do so, you create a sales promotion in hopes that it helps you fill the gap.
Unfortunately, this type of panic move tends to do more harm than good. Without giving it the time to develop, the promotion won’t generate the conversions you were hoping for within such a short window.
Email marketing agencies can help you strategize your promotions throughout the quarter. Instead of using them as a last-ditch effort, they’ll use them as a way of rewarding your clients/prospects, which will yield higher results.
Hire an Email Marketing Agency for Your Digital Strategy Today
Now that you have seen all of the different ways that an email marketing agency can help you hit your quarterly sales goals, be sure to use this information wisely.