6 Reasons Why UX is Key for a Successful Digital Strategy
Regardless of how new or old your business is, you need to focus on user experience in order to make an impact. Unlike a purely design-focused website, professionals specializing in user experience focus on how the website is used by users as well as how it looks.
When it comes to digital marketing services, UX needs to be at the forefront of any brand’s mind. Not only does this mean enhancing the look of your website, but more importantly, it will go above and beyond your customer’s expectations when it comes to its functionality.
With this in mind, read on to learn why it’s imperative that UX is a part of your digital strategy!
1. Relieving Analysis Paralysis
Did you know that most business decisions can be made with 75 percent of the information? Just like businesses, customers compare and contrast brands in order to make the best purchasing decisions for themselves.
UX is an integral part of this decision-making process because you can make it easier to arrive at decisions faster.
By limiting the options available on your website, users will feel less overwhelmed and more willing to make a decision at the moment. They’re also more willing to perform the actions your CTA instructs them to do.
More importantly, users are more likely to come back and engage with your website when they don’t feel overwhelmed by it!
2. Palatable Information
When it comes to digital marketing, you have a variety of elements at play on each web page. Here are just a few:
- Content writing
UX design takes all of these elements and creates a visually appealing website that’s easy for users to understand. They won’t feel overwhelmed by the amount of information on the page.
For instance, UI/UX design chooses colors that don’t distract users from the information on the page but also direct them across the web page easily.
UI and UX design also utilize wireframes in order to visualize the practicality of each web page, allowing them to identify any issues or bottlenecks before they become problems. Designers will also create prototypes so that any design issues can be found before the website is pushed live.
3. Improve SEO
An important aspect of UX that brands don’t consider is that it can also help boost your SEO. The reason for this is Google wants to promote websites that are helpful to users and also provide a superb user experience.
By lowering your bounce rate, you’re indicating to the sophisticated Google algorithm that people are clicking on your site and staying because they find it useful.
User experience is also a big factor in the success of your PPC ads. This is because platforms such as Google Ads give you suggestions on how to improve your landing pages. It will also score you based on the landing page experience of customers.
4. Increase Word-of-Mouth Recommendations
Any service-based business knows that word-of-mouth recommendations are just as important as organic, SEO traffic. The reason for this is because it’s free–your happy customers will naturally spread the word around about your business.
Even more importantly, friends and families are more likely to take the recommendation of someone they trust than any recommendation they find online.
UX designers help conduct social awareness by embedding your web page with seamless social media interactions. For instance, they may feature user-focused content on your home page as well as five-star reviews from happy customers.
5. Enhance Brand Loyalty
No matter what industry you’re in, you probably know of multiple businesses that are in direct competition with you. Competing based on price is an easy way to price yourself out of the competition. Instead, you can differentiate your business from others through a stellar customer experience.
You can do this by identifying your customer journey map, allowing you to visualize every step of the customer’s journey to purchase. Not only will this help you gain a better understanding of your target audience, but you’ll also be able to identify bottlenecks and issues along the way that you may not have recognized otherwise.
The more issues you smooth out, the better the customer experience becomes and the more likely they do business with you again.
6. Prompt Actions
Last but not least, good UX design means that the people who visit your website won’t leave due to empty states. Empty states can mean empty shopping carts and plain search interfaces, and a lack of call to action that takes users to the next step in the customer journey map.
Instead, experienced UX designers will always be looking for ways to prompt users to the next action without overwhelming them with an abundance of information. This may mean recommending them products based on ones they purchased recently.
Whatever the next action, users will always have something more to do to keep them engaged and get them the product or information that they need.
Consider a Digital Strategy With UX
If you’re wondering how to create a digital marketing strategy, it all starts with knowledge. It’s important to keep in mind that a good digital marketing strategy means that you’re focusing on a number of different details, such as the design of your site, SEO, and more.
Most importantly, you want to consider how your website works for users as well as how it looks. This is where UX shines. UX focuses on user experience so that no matter where they are in the sales pipeline, they’ll have a good experience.
Ready to have a custom digital strategy built around your company’s unique goals and needs? Contact us today to get started!