Your Introduction to Business Online Presence
About 60% of consumers prefer shopping from familiar brands. The more people recognize and appreciate you, the more they’ll buy from you. Creating an omnichannel marketing strategy can boost your online presence.
Then, you can become a more familiar brand to your target audience.
What is online presence, exactly, and how can it impact your business? Want to know how to build online presence? Keep reading to find out!
After reading this guide, you can make more informed decisions for your overall marketing strategy. You can reach more customers, generate more leads, and set yourself up for success.
Read on to learn everything you need to know about building a business online presence today.
What is Online Presence?
First, let’s answer the question that likely brought you here: what is online presence?
Business online presence is any activity or content under your brand or business’ name online. It includes:
- Information created by or about your business
You can split your online presence into two categories: owned versus earned.
Your owned online presence includes everything you have control over. It’s all the content you’ve created under your brand.
Earned online presence goes beyond your control. It’s anything anyone else says about your brand. That includes:
- Video reviews
- Online directories
- Customer reviews
- Quora answers
Competitors, happy and unhappy customers, or prospects with questions can impact your earned online presence.
You need to constantly monitor your business online presence. Otherwise, you might miss an opportunity to improve your brand reputation.
How to Build Online Presence?
Now that we’ve answered “what is online presence,” let’s talk about building your presence. Choosing the right marketing services can help.
Here’s how to build online presence for your brand.
1. Research Your Target Audience
First, take the time to determine who your customers are. Understanding your customers can help you appeal to their interests. Otherwise, you might fail to reach them online.
The content you create to improve your online presence might not prove effective if you’re focused on a broad audience. Instead, get specific. Determine who your customers are based on:
- Online platforms
- Household income
- Marital status
- Buying behaviors
- Pain points
It’s important to determine where your customers spend their time online. Otherwise, you might build your presence on the wrong platforms. You could struggle to reach your ideal customers as a result.
2. Improve Your Website
Once you determine who your customers are, make sure they can find you online. Most consumers will search online to find your website.
First, make sure your website is mobile-optimized. If it’s not, mobile users might leave without clicking around. Your bounce rate will rise, impacting your search engine ranking.
If your search engine ranking drops, fewer consumers will see you on Google and other search engines. A low ranking could impact your business online presence.
Next, make sure your pages load quickly. Consumers could get frustrated and leave if your site is slow.
Make sure your site content appeals to the consumer’s needs and interests. Consumers will realize you have the information they need. They’ll rely on you for help, allowing you to generate leads.
3. Use Search Engine Optimization
Search engine optimization (SEO) can boost your search engine ranking. A higher ranking will help you generate brand awareness and website traffic. You can reach more customers and get more business traffic.
In fact, nearly 70% of activity online starts with a search engine. About 75% of people don’t look beyond the first page of results, though. If you’re not ranking ahead of your competitors, you might struggle to generate awareness.
You can work with an experienced digital marketing agency to develop your SEO strategy.
4. Stay Social
Social media marketing can boost your online presence, too. Remember, you want to appear on platforms your consumers already use.
You can use social media to share your website content. Then, you can direct people to your website to get more business traffic.
5. Create PPC Ads
Pay-per-click (PPC) ads are eye-catching digital ads. These ads can appear on search engines, other sites, and social media. You can use PPC ads to boost brand awareness and website traffic.
6. Start Guest Blogging
You can also guest blog on other websites as part of your SEO strategy. Guest blogging involves writing content for other websites. Then, you can direct those readers to your website, helping you boost traffic.
Guest blogging will help you reach a larger audience of potential buyers.
7. Work With Influencers
As part of your social media marketing strategy, consider working with influencers.
Influencers already have a strong following. You can leverage their existing reach and brand trust to boost your credibility.
Why It Matters
Are you asking yourself “why do I need online presence?” Here are four reasons it’s essential for your business.
1. Generate Brand Awareness
If consumers don’t realize your business exists, they’ll choose your competitors instead.
Establishing your online presence will help you generate brand awareness. Consumers will start remembering your brand over time. Remember, most consumers choose familiar brands.
Improving your presence can help you remain top-of-mind with those consumers.
2. Remain Accessible
Developing an omnichannel marketing strategy to boost your online presence creates multiple touchpoints. Consumers will have an easier time reaching out. Then, you can start generating more leads and sales.
If you’re not online, consumers might struggle to convert.
3. Boost Trust and Loyalty
The more people know about you, the more likely they’ll trust you. You can establish your credibility through content and influencer marketing. Establishing your credibility can help brand trust and loyalty grow.
Retaining loyal customers can boost your ROI.
4. Generate Leads, Sales, and Conversions
Once consumers learn more about your business, they might decide to give you a try. You can generate online leads and sales. Then, your ROI will rise, setting your business up for growth and success.
What is Online Presence?: Your Guide to Boosting Brand Awareness
To recap, what is online presence? It’s your chance to boost your business! Improving your presence will place you in front of more customers.
You can establish our credibility, boost awareness, and step up sales.
Need help improving your online presence? We’re here for you.
Contact our team today to get started.